track4science

track4science - Shaping the future of mobility at the Bildungscampus in Heilbronn!

Do you want to make a real world impact on traffic policy and urban development in Heilbronn? Then become a part of our joint study „track4science“ at the Bildungscampus Heilbronn! The research project is led by the Ferdinand Steinbeis Institute (FSTI) and the TUM School of Management.

What's it about? The Bildungscampus aims to become CO2-neutral by 2030. Your individual mobility plays a crucial role in this. With track4science, we want to better understand mobility behavior on campus, develop measures to reduce CO2 emissions, and test their effectiveness in practice. We see mobility not only as an individual act but as a key to shaping sustainable and future-oriented cities.

What can you expect? You will become part of an interdisciplinary research environment where theory meets practice. Together, we use a cooperative data space and implement GPS tracking to transparently measure and understand individual mobility. Therefore your personal mobility data is of immense value. You, yourself, will gain insight into your daily mobility habits, and through personal statistics, can make sustainable changes to your behavior.

Your chance to shape the future of the campus! track4science offers you the opportunity to actively participate in the development of sustainable mobility strategies. Your suggestions and solutions will be tested in real field trials to check their effectiveness. Overall, we help develop a transport policy based on verifiable facts while at the same time, our ideas serve as inspiration for campus and urban planning. Together, we shape the future of mobility in Heilbronn.

Who can participate? All employees and students from the Bildungscampus who have a CampusCard can participate. You can access the study via the app "track-4science“. 
The Project will begin in April 2024. Further information will follow shortly.

With your data, we can move the world together: join in and win great prizes – track4science!

The research we pursue at FSTI follows the approach of mapping real-world facts into the digital world making them accessible in cooperative data spaces that are open and transparent. Based on this given transparency, partners and we can derive measures and continuously assess their effectiveness. In this research project, we can demonstrate that this approach not only provides benefits for technical or business processes but is also effective for social processes.

Reliable GPS-based measurement is an essential prerequisite for analyzing and understanding mobility behavior. It enables the derivation of effective measures that can be tested in the field. The ability to provide personalized feedback and evaluate it scientifically helps close intention-behavior gaps and promote behavior change.

Contact

Do you want to learn more about the project and get further info? Just send us an email.

Lena Noller
Research Associate at the
Ferdinand Steinbeis Institute

lena.noller*Den Text zwischen den * loeschen, dies ist ein Spamschutz*@ferdinand-steinbeis-institut.de

Anja La Combe
Project Associate at the
Ferdinand Steinbeis Institute

anja.lacombe*Den Text zwischen den * loeschen, dies ist ein Spamschutz*@ferdinand-steinbeis-institut.de

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